Imagination Playground: Brand Strategy, Website, and Videos

Think back to the wooden blocks you played with as a kid. Blow them up so they’re life-sized. Then make them soft so you can’t get hurt playing with them. That’s Imagination Playground.

The Serial Comma partnered with the creators of Imagination Playground (noted architect David Rockwell and his firm The Rockwell Group) to develop a new brand strategy, website, and videos to launch the product to a wider audience of Schools, Parks & Recreation Departments, and Child Care Centers.

The new is focused on telling the emotional stories of the parents, educators, and kids who have discovered a new way to make play more fun and more educational.

Click the photo below to see the website and watch the videos.