Burch Creative Capital: Brand Strategy and Website

Burch Creative Capital is the investment vehicle for noted investor and entrepreneur Christopher Burch. Its portfolio includes the new brands C. Wonder, Poppin and MONIKA CHIANG as well as previous investments such as Tory Burch, Jawbone, Powermat, and Voss Water.

The Serial Comma created an new brand strategy for the firm that draws a deliberate contrast between a traditional Venture Capital Firm and an entirely new category of company: the Creative Capital Firm. Building on this idea, we created the differentiating concept of Creative Leverage to describe what makes the firm’s investment approach unique.

The Serial Comma brought the new strategy to life on the firm’s new website,  www.burchcreativecapital.com. Website design is by Tender Creative.

Click the image below to visit the website.