Imagination Playground: Brand Strategy, Website, and Videos

Think back to the wooden blocks you played with as a kid. Blow them up so they’re life-sized. Then make them soft so you can’t get hurt playing with them. That’s Imagination Playground.

The Serial Comma partnered with the creators of Imagination Playground (noted architect David Rockwell and his firm The Rockwell Group) to develop a new brand strategy, website, and videos to launch the product to a wider audience of Schools, Parks & Recreation Departments, and Child Care Centers.

The new www.imaginationplayground.com is focused on telling the emotional stories of the parents, educators, and kids who have discovered a new way to make play more fun and more educational.

Click the photo below to see the website and watch the videos.


Burch Creative Capital: Brand Strategy and Website

Burch Creative Capital is the investment vehicle for noted investor and entrepreneur Christopher Burch. Its portfolio includes the new brands C. Wonder, Poppin and MONIKA CHIANG as well as previous investments such as Tory Burch, Jawbone, Powermat, and Voss Water.

The Serial Comma created an new brand strategy for the firm that draws a deliberate contrast between a traditional Venture Capital Firm and an entirely new category of company: the Creative Capital Firm. Building on this idea, we created the differentiating concept of Creative Leverage to describe what makes the firm’s investment approach unique.

The Serial Comma brought the new strategy to life on the firm’s new website,  www.burchcreativecapital.com. Website design is by Tender Creative.

Click the image below to visit the website.